Saluran TV RTM.

Klip video di bawah ni adalah rakaman persembahan Ebi semasa Majlis Rumah Terbuka Hari Raya SESB (same stage with Defoo the other day). Sedang dia feeling habis nyanyi intro lagu Al-Jannah, tiba-tiba ja kena overtake iklan (oops!). Kalau sayalah si penyanyi itu, sudah tentu saya akan merasa kecewa dan terkilan (don't you?)

And this prompts me to write something about RTM's TV1 and TV2 (when did you last watch them?). Actually if you notice, the image quality of RTM channels nowadays are really superb (lebih kurang kualiti Astro jugalah). Better than TV3 and other TV channels under Media Prima. Lebih-lebih lagi kalau tengok melalui flat/LCD screen. Thanks to its conversion from analogue to digital system (RTM is said to be fully digitized by 2012). On top of that the local contents on RTM channels are abundance, these include programs produced in Sabah, walaupun masih belum banyak tapi orang bilang...adalah juga (jangan kempunan). Unfortunately to me the good things about these channels stop here.

What I really sick is the primitive way of promoting their programs. They really need to buck up to effectively sell or promote their products. Situasinya sekarang bolehlah diumpamakan seolah-olah kita disajikan menu makanan yang begitu banyak tapi makanan-makanan tersebut tidak dihidang sebaik yang mungkin untuk menimbulkan selera orang ramai menjamahnya, kena campak dan kena lambak saja atas meja besar..you want to eat..eat! Don't want...who cares!. Ketiadaan info yang cukup sebagai panduan menyebabkan orang ramai keliru menu mana yang harus dinikmati. Berbeza dengan TV3 maupun Astro, menu-menu tadi disusun kemas dan rapi, siap dengan label serta info yang mencukupi sebagai panduan orang ramai, in short cukup memudahkan. I'm not sure about RTM's corporatisation status, a move to turn it into a profit-earning corporation just like TV3 and Astro. Whatever it is, it's wise to compare it with private TV stations. After all we're talking about professionalism, don't they wish to be on par and as professional as private TV stations?

Back to Ebi's video, this is one example of their unprofessional works, infact this is a common feature on the channel. Tengah-tengah orang menyanyi atau bercakap tiba-tiba ja dipotong iklan. Ada satu rancangan tu very informative (berhubung Kampung Budaya Sarawak). They invite a guest to studio to explain deliberately on KBS and while the guest was about to say "sa..." (for 'saya') terus kena potong iklan. Kalau iklan tu iklan komersial macam iklan syampu, tuala wanita kah, susu budak kah, ubat gigi kah...boleh dimaaf juga, sebab kita faham those are income, besides the advertisers are monitoring closely for their slots. Ini tidak, iklan yang dimaksudkan adalah iklan...yg mcm di video tu lah...either promoting their own programs or in-house productions on some government campaigns. To me this kind of interruption can be delayed or featured only once in a while. Dan setahu saya ada slot-slot khas kalau mo 'interrupt' sesuatu rancangan ni, lazimnya every 15 minutes (say 6:15, 6:30, 6:45... for an hour show). But they interrupt their programs almost every 5 or 10 minutes...ndak ko bengang! As if ada budak-budak tadika sedang main bubut-bubut dalam control room durang and tertekan tu butang 'interrupt'.

Obviously TV1 and TV2 need to work real hard to attract more viewers, itupun kalau durang mau bersaing dengan stesen yang lain lah. Perhaps they have their own agenda, which is not to compete...who knows (or they've given up competing..hehe), yang pasti a viewer like me is often tortured watching its channels. Why can't they emulate British Broadcast Corporation (BBC) or SBC in Singapore! (both formerly owned by government and now had been corporatised)

Duh..kedapatan pula aku selalu menonton siaran RTM ni..hehe!...ter-tinguk di kedai mamak bah! Mana ada lagi kedai mamak tayang Astro kan!

P/s: Teringat pula dulu persaingan antara rancangan Mawi/Ina Naim (RTM/Astro) vs Siti Nurhaliza Kahwin (TV3). Menurut Nielsen Media Resaerch rating Siti Nurhaliza kahwin mengalahkan rating Mawi/Ina Naim. Pengarah RTM masa tu menafikan sekeras-kerasnya sebab menurut beliau dari kajian di kedai-kedai mamak (LOL...punya high-tech), semua kedai mamak menyajikan rancangan Mawi/Ina Naim masa tu. ;-)